#GivingTuesday: How Ecommerce Can Enhance the New Holiday

It makes sense to have a charitable holiday like #GivingTuesday following the run of consumer holidays like Black Friday, Small Business Saturday and Cyber Monday. The holiday season is rooted in giving thanks and love, and #GivingTuesday, the Tuesday after Cyber Monday, is a reminder of what the holidays are truly all about.

Essent makes its contribution to charitable endeavors like #GivingTuesday not just by making donations, but by making it easier for others to donate. EssentOne™ and SiteBuilder™ enable buyers to help charity in the course of regular shopping.

With the Essent Donation Engine, sellers specify the charities and the amounts that buyers can donate at checkout.

The donation is fully integrated into the entire business management process, so the system automatically handles almost everything else. It calculates the donation, treats the donation as a cost and subtracts it from the order's profitability, accumulates the funds in the charity's account in the system, and adjusts the account when the seller generates a check for the charity, following the uniform accounts payable process.

That's how we're making it easy to give on #GivingTuesday.

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