Kids In Need Foundation, BIC Complete Campaign for 1.5M Pencils

The campaign carried out by our friends at the Kids In Need Foundation and BIC to provide underserved school children with as many as 1.5 million pencils has concluded with the pencils arriving at the Kids In Need warehouse.



The #PostForPencils campaign provided 20 BIC pencils for each social media post that used the hashtag. Plenty of people got involved, including some famous ones, and the goal was bumped up from 1 million pencils to 1.5 million.

Kids In Need says the that pencils are the most requested school supply, especially for 5 million students who don’t have access to technology or the internet at home, and especially during the pandemic.

Essent donates to the Kids In Need Foundation annually with items from the Essent PPAI Expo booth. Anybody on the show floor can visit Kids In Need representatives near main entrance and arrange to donate items from their booth to the charity whether the items are directly school related or not.

Essent works closely with BIC representatives through PromoStandards, which aims to improve the promotional products supply chain through technology. We’re sure the 1 million-plus pencils made it from BIC to Kids In Need as efficiently as possible.

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