In a drill that English-speaking baseball manager Bobby Valentine used early in his first season with his Japanese-speaking Chiba Lotte Marines, he told the pitchers through an interpreter to throw behind the runner.
The manager meant the pitchers should throw to the last base that the runner was on to try to get them out. But the team went through the drill several times without the pitchers throwing behind the runners. A player who spoke some English eventually told the flabbergasted Valentine the problem.
"We don’t want to injure our teammates by throwing the ball at their behinds,” the player said.
The miscommunication probably drew a few laughs since it cost Valentine and his team only a bit of practice time. But when miscommunications occur in the promotional products industry, they can lead to more dire consequences -- lost time and money.
Business management and ecommerce solutions from Essent are meticulously engineered to allow trading partners in the promotional products marketplace to communicate quickly and without error. That’s why Essent Winter 2014 upgrades further allow distributors, suppliers, decorators and their partners and customers to speak the same language, automatically and in real time.
New for Compass Business Management:
-Product reviews give B2B ecommerce the B2C feel
-Enhanced cost centers help land corporate customers
-Google teamwork makes right promotional product easier to find
New for SiteBuilder:
-Subtle SEM changes make promotional products easier to market
-Subtle SEO changes make promotional products easier to find
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