Experienced in Industrywide Solutions, Essent Joins Brand Chain, Technology Committee

PSDA and Essent Logos Side By Side

"Essent has a demonstrated ability to add significant capabilities to an entire industry." - Brand Chain Executive Vice President Matt Bruno

Essent, a leading technology solutions provider experienced in working with industrywide organizations for automation and efficiency, has joined Brand Chain (formerly the Print Services and Distribution Association, or PSDA) and has accepted an invitation to join Brand Chain's Technology Committee.

Essent automates custom product sales and integrates trading partner systems, particularly in the promotional products industry where many Essent clients work in both print and promotional products. Essent is also a founding member of PromoStandards, which aims to improve supply chain efficiency in custom product sales.

"Brand Chain and its Technology Committee invited Essent based on their prominence in the promotional products industry, especially when it comes to shaping technology for the industry as a whole and creating efficiency among the industry’s members. Essent has a demonstrated ability to add significant capabilities to an entire industry,” Brand Chain Executive Vice President Matt Bruno said.

"Solving integration for print is a natural fit and extension of solving integration for the promotional products industry." - Essent President & CEO Eric Alessi

Essent is meeting with print industry leaders to better understand the industry’s technology needs and implement solutions.

"Print and promo are sister industries that share customers and very similar workflow. Leaders in both industries are looking for the same thing, which is the ability to conduct custom product sales as efficiently as possible. Solving integration for print is a natural fit and extension of solving integration for the promotional products industry,” Essent President & CEO Eric Alessi said.

As mature, experienced integrators first working with ANSI X12 in 1990 followed by RosettaNet, cXML, and PromoStandards as well as other public and proprietary protocols over the years, Essent has a demonstrated ability to implement digital integration with a wide range of standards, including standards tailored for particular industries.

Essent employs an award-winning integration team and provides the Essent OrderTrax Network, which simplifies digital integration among trading partners. Essent implements, secures, and maintains integration endpoints on behalf of the companies it serves, representing the most efficient path to integration in both the print and promo industries.

OrderTrax is used to integrate Inventory Availability, Order Status, Order Shipment Notification, Product Data, Media Content, Invoices, Purchase Orders, and Product Pricing & Configuration. Common business information is shared automatically, greatly reducing time-consuming manual practices like phone calls and emails.

"Companies are increasingly seeking the experienced integrators at Essent to make sure their integration efforts are implemented smoothly." - Essent Vice President of Sales Bryan Sheaffer

"Companies in custom product sales are increasingly seeking digital integration for its ability to reduce transactional friction. In turn, companies are increasingly seeking the experienced integrators at Essent to make sure their integration efforts are implemented smoothly,” Essent Vice President of Sales Bryan Sheaffer said.

About Essent

Essent is an innovative provider of fully-integrated business management software solutions and services for process-intensive industries. Essent solutions combine flexible workflow management with innovative technologies that automate repetitive tasks and simplify business processes. Since 1981, Essent has offered the systems, service, software, and support critical to success in today's highly-competitive marketplace. Essent provides best-in-class solutions for business management, ecommerce, and integration.

About OrderTrax

OrderTrax is a mature, proven integration network that securely and accurately processes over 12 Million transactions representing over $3 Billion in commerce annually. Supporting ANSI X12, RosettaNet, cXML, ePSA, PromoStandards, and other public and proprietary standards, OrderTrax allows companies to integrate using the standards of their choosing. Instead of implementing and maintaining a costly new integration for each trading partner, companies can integrate once through OrderTrax to become connected to many trading partners.