Eric Alessi speaks with Promo Kitchen
Eric Alessi, President & CEO of Essent, spoke with Mark Graham and Bobby Lehew of Promo Kitchen, a blog representing the views, issues, and questions in the promotional products industry.
The three prominent promotional product industry veterans spoke about the:
- The importance and future of ecommerce in the promotional products industry
- Ecommerce for distributors using the agency model
- The scalability of the promotional products industry
- The thriving model of ecommerce and its disruption in the industry
- The fragmentation of buying channels and what this means for today's distributor, tomorrow
- Defeating the "build it and they will come” mentality
- Outside perspective into developing technology for our industry
- The role of Essent as the leading provider of fully-integrated business management solutions for the promotional products industry
A podcast recording of the conversation is available at http://promokitchen.com/pk-13-tech-meets-promo-essent.