Eric Alessi speaks with Promo Kitchen

Eric Alessi, President & CEO of Essent, spoke with Mark Graham and Bobby Lehew of Promo Kitchen, a blog representing the views, issues, and questions in the promotional products industry.

The three prominent promotional product industry veterans spoke about the:

• The importance and future of ecommerce in the promotional products industry
• Ecommerce for distributors using the agency model
• The scalability of the promotional products industry
• The thriving model of ecommerce and its disruption in the industry
• The fragmentation of buying channels and what this means for today's distributor, tomorrow
• Defeating the "build it and they will come” mentality
• Outside perspective into developing technology for our industry
• The role of Essent as the leading provider of fully-integrated business management solutions for the promotional products industry

A podcast recording of the conversation is available at http://promokitchen.com/pk-13-tech-meets-promo-essent.