We'll let you know where you stand on mobile-friendliness and your readiness for Google's switch to mobile-first indexing, whether you use a SiteBuilder website or not.
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SiteBuilder is designed from the ground up for mobile-friendliness, and businesses who use it can be ready when Google changes its ranking formula.
With Google’s announcement that it will modify its search algorithm to give mobile websites higher priority in search rankings over desktop websites beginning in March 2021, now is the time for businesses to examine their own websites and get ready.
It’s imperative to have a web content management system that not just supports mobile-friendly websites but a CMS that makes it easy to create mobile-friendly sites.
It should avoid unneeded work and re-work to make the mobile version as robust as the desktop version; avoid re-coding portions or duplicating steps to make mobile and desktop "match;” and handle deeper technological infrastructure like structured data and metadata without the website creator having to worry about it.
Essent SiteBuilder is designed from the ground up for mobile-friendliness, and businesses who use it will have what they need from a CMS to be ready when Google gives mobile-friendly websites higher priority beginning in March 2021.
A single responsive site with content that moves around or resizes based on the mobile or desktop view is likely to see little disruption from the Google switch.
SiteBuilder supports several approaches to mobile-friendly websites, including our recommended approach of a single responsive site that’s friendly on both mobile and desktop.
Responsive sites are likely to be well received once Google modifies the search algorithm. The Google change is to move to mobile-first indexing, which means that while Google previously considered desktop to be the primary version of a website, the search giant now will consider mobile to be the primary version.
A single responsive site with content that moves around or resizes based on the mobile or desktop view is likely to see little disruption from the Google switch; whether Google looks at the desktop or mobile version, it’s effectively the same site with the same content.
SiteBuilder also supports adaptive design, where the website detects the screen size and selects the appropriate layout for the content. Similarly to responsive design, this approach should work well with mobile first-indexing provided the layouts include the same content.
Finally, SiteBuilder supports alternate mobile domains where one website is made for desktop and a separate mobile domain (the familiar m.website.com, for example) serves up a different site for mobile sessions. This approach may be more labor-intensive due to re-work in having two versions of the sites "match.” There is also a greater chance that the sites differ and therefore rank differently depending on which one Google considers the primary. Nonetheless, alternate mobile domains are supported.
Ideally, the mobile and desktop versions are one website with identical content that simply adjusts to the screen size, as SiteBuilder supports.
Content is the No. 1 item in the checklist of readiness for Google’s change. Ideally, the mobile and desktop versions are one website with identical content that simply adjusts to the screen size through responsive or adaptive design, as SiteBuilder supports.
If the mobile and desktop versions are in fact two different websites, however, then the first task in getting ready for mobile-first indexing will be ensuring that the two sites have the equivalent if not identical content (words, images, videos, etc.).
There are a number of ways to match the content from mobile to web versions, including the SiteBuilder-supported responsive and adaptive designs mentioned above.
SiteBuilder supports structured data, metadata, and XML sitemaps and in many instances automatically generates the code that helps Google understand the content. Companies can list products and have the coding details automatically handled.
Additional checkpoints that Google and others recommend should be equivalent from mobile to desktop include:
Readying a website for mobile-first indexing is ultimately an activity in Search Engine Optimization, and SEO is an ongoing practice. And SiteBuilder is built to automate SEO, specifically for ecommerce, and automatically applies SEO best practices simply as a result of running the business.
Essent is the leading provider of fully-integrated business management software solutions and services for process-intensive industries and the largest trading network for the promotional products industry. The Essent family of fully-integrated products and services combines best practices, business processes, software automation, and network communications to deliver unparalleled, unified business management solutions. Since 1980, Essent has offered the systems, service, software, and support critical to success in today's highly-competitive marketplace.