Google is Sunsetting Universal Analytics, Urging Migration to Google Analytics 4

Actions to Take

Bring this Support Notice to the attention of your webmaster, marketing department, or website measurement department, specifically the individual in charge of your Google Analytics.


Google is sunsetting Universal Analytics, which has served as the primary tool for Google Analytics website measurement. Universal Analytics is scheduled to stop tracking data on July 1, 2023, and historical data will be deleted as soon as Jan. 1, 2024. Google recommends Universal Analytics users migrate to Google Analytics 4 for website measurement and to export and store historical data from Universal Analytics.

Essent Service Impact Analysis

SiteBuilder™ versions lower than 11.0 patch 43 do not support Google Analytics 4, causing Google Analytics to stop recording data once Google shuts down Universal Analytics data recording.

There is otherwise no impact to Essent products and services. Essent has taken action to confirm that Essent SiteBuilder™ websites are compatible with Google Analytics 4, as they are with Universal Analytics. All other Essent products and services including Compass™, PunchOutNow™, Direct2Decoration™, and the Essent Commerce Cloud are not affected by the Google Analytics change.

Corrective Action

Subscribers with an older version of Essent SiteBuilder™ will need to upgrade to Version 11.0 patch 43 or higher to support Google Analytics 4.

Google encourages Universal Analytics users to migrate to Google Analytics 4 before July 1, 2023, and to archive Universal Analytics data before Jan. 1, 2024. Google provides a guide for migrating from Universal Analytics to Google Analytics 4.

More information

Google launched Google Analytics 4 in October 2020 and announced the sunsetting of Universal Analytics and its timeline in March 2022.

A migration guide from Google, titled Make the switch to Google Analytics 4, says, "Google Analytics 4 is fully equipped to support your measurement needs today and into the future. As we recently announced, we’ll begin turning down Universal Analytics, so we encourage you to make the switch to Google Analytics 4 as soon as possible.”

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