1. It means winter is over. Sure, one of the world’s first promotional products warns us when winter will be bad. And sure, we’re prepared to weather whatever the weather brings. Still, good riddance winter, hello Expo East.

2. It’s intimate. The Las Vegas expo is PPAI’s signature and most-attended show, but the cozier Expo East really lets you connect with the people around you. It’s the difference between family night at the theater and family night with a movie at home.

3. We really like our booth. Our Las Vegas booths are mini fortresses, but all we really need to be happy is a big video screen and a visitor who wants to talk promotional products.

4. It’s close to home. Promotional products technology lets us travel, virtually, anywhere. But when it comes to actually, physically traveling, it’s nice to know everyone’s coming to our backyard.

5. Everyone gets to show off a little. The year is still young and everyone is excited about their new projects, including us. We get to talk about our new promotional products software solutions and you get to talk about your new promotional products.