With PromoStandards founding member Essent joining the print industry's Brand Chain with a demonstrated ability to create industry-wide integration solutions, Brand Chain is examining the industry-wide opportunities in its PostScript Magazine.

Brand Chain saw software integration through the Essent OrderTrax Network and PromoStandards create major efficiency and wide adoption in the promotional products industry, and then started to envision what it might look like in the print industry.

"The win-win story," author Darin Painter writes, "was part of a bigger picture movement. ... The initiative was called PromoStandards and the the question was clear: Who else wanted to participate?"

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