No matter the quality of a product, how smartly it’s priced, how neatly it’s packaged, and how efficiently it’s delivered, an ecommerce shop that does 99 out of 100 things better than its competitors can be relegated to also-ran status if search engines rank competitors’ sites first.
Add products in the back office, and SiteBuilder automatically generates a Search Engine Optimized product page on the ecommerce website.
But Search Engine Optimization is a big task. Businesses need to know what search engines want (and it's always changing). Businesses need to format information in the way that makes it most friendly to search engines (not to mention people). And businesses need to practice SEO at every step in the ecommerce workflow.
Here's the good part: Business people don't need to understand everything that search engines want, how to format it, and how to practice it at every step. Businesses need systems that understand it, format it, and practice it at every step. Automatically.
With Essent® SiteBuilder™, all you have to do to automate SEO is run your back office.
Here’s how it works: SiteBuilder integrates with a back-office Business Management System or ERP. Add products in the back office, and SiteBuilder automatically generates a Search Engine Optimized product page on the ecommerce website. It’s that simple.
SiteBuilder automatically optimizes the URL structure, linking, schema markup, cardinality, mobile viewports, load times -- all of those deep technological ecommerce factors that are critical to SEO but that most business people rarely have time to even think about.
You want to seamlessly do business between your back office and front office. And you want to do it in a way that maximizes Search Engine Optimization.
SiteBuilder has ecommerce SEO baked right in. So you can outrank your competitors simply by managing your back office.
You manage business. Your technology manages SEO. Get in touch for a free consultation with an Essent representative.
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A Content Management System (CMS) and Ecommerce System all rolled into one platform, SiteBuilder allows Professional Grade ecommerce solutions faster and less expensively than any other hosted or custom website. Learn more
Essent is the leading provider of fully-integrated business management software solutions and services for process-intensive industries and the largest trading network for the promotional products industry. The Essent family of fully-integrated products and services combines best practices, business processes, software automation, and network communications to deliver unparalleled, unified business management solutions. Since 1980, Essent has offered the systems, service, software, and support critical to success in today's highly-competitive marketplace.