Something as seemingly simple as a pencil or pen isn’t always so simple.

Custom products industries, like the promotional products industry, offer hundreds of thousands of items, each with an almost limitless number of potential customizations. We know of one promotional products company that offers 1,953 variations of a single pencil. The most popular pen in the industry is said to have more than 10,000 variations.

That’s some 12,000 combinations – for just two of the hundreds of thousands of products in the industry!

EssentOne™.is designed to handle the complexity of custom product sales with a Product Configuration Engine that accounts for thousands of variables and automatically applies them to the quotes and orders for the most efficient transactions possible.