Eric Alessi speaks with Promo Kitchen

Eric Alessi, President & CEO of Essent, spoke with Mark Graham and Bobby Lehew of Promo Kitchen, a blog representing the views, issues, and questions in the promotional products industry.

The three prominent promotional product industry veterans spoke about the:

  • The importance and future of ecommerce in the promotional products industry
  • Ecommerce for distributors using the agency model
  • The scalability of the promotional products industry
  • The thriving model of ecommerce and its disruption in the industry
  • The fragmentation of buying channels and what this means for today's distributor, tomorrow
  • Defeating the "build it and they will come” mentality
  • Outside perspective into developing technology for our industry
  • The role of Essent as the leading provider of fully-integrated business management solutions for the promotional products industry

A podcast recording of the conversation is available at https://www.promokitchen.org/podcasts/pk-13-tech-meets-promo-essent.