Essent Joins International Trade Association

EASTON, Pa., Dec. 2, 2003 -- Essent Corporation has been granted membership status in Promotional Products Association International (PPAI), the global trade association for the $15.6 billion promotional products industry.

Essent, the leading provider of fully-integrated business management software for data intensive industries, adapted its core system two years ago to meet the unique needs of promotional product distributors and suppliers. Since then, Essent sales have more than doubled.

“We are excited to take full advantage of PPAI and its resources, education, and tradeshows,” says Operations Management Consultant Bryan Sheaffer. “Essent has successfully provided distributors and suppliers with a totally-automated, completely-integrated business management system. Key members of PPAI made this possible by helping us identify current and future industry needs. Essent’s PPAI membership represents a true commitment to the promotional products industry.”

Essent qualified for PPAI membership by meeting the organization’s two requirements — membership in a regional trade association and distributor sales totaling more than $50,000. Essent is a member of Specialty Advertising Counselors of the Delaware Valley (SACDV), a regional association serving Pennsylvania, New Jersey, and Delaware.

The Essent software suite, used by distributors and suppliers as well as wholesalers and retailers, links sales and marketing; inventory and purchasing; art services and the web. By eliminating costly errors, data reentry, and workflow complication, the Essent system has become an antidote to the common snags associated with daily operations.

Essent solutions combine flexible workflow management with innovative technologies that automate repetitive tasks and simplify business processes. Since 1981, Essent has offered the systems, service, software, and support critical to success in today’s highly-competitive marketplace.

PPAI is the promotional product industry's only international nonprofit trade association offering education, technology, trade shows and legislative support to its more than 6,000 global members. PPAI celebrated its centennial anniversary in 2003 and is one of the oldest trade associations in the country.