Google teamwork makes right promotional product easier to find: Essent 2014

Essent Compass and SiteBuilder communicate directly with Google -- a critical ability that many other ecommerce websites lack. Essent SiteBuilder in 2014 has become even more Google-friendly.

Compass already imported product catalogs to ecommerce websites in Google Product Search format. Now Compass exports the catalogs to the website in the same format.

New Product Reviews through Essent provide data in the way Google wants to see it. The reviews' special markup, or metadata, provide search engines like Google the information they need to interpret the review and make product ratings available in search engine results.

The Google-aligned import/export features mean that customers can easily find product details like size, color, and price with search engine optimization built right in.

"Integrating with other leading systems is critical in today’s hyper-competitive environment,” Essent President Eric Alessi said. "Essent is committed to business automation and tight integration with Google is another example of that commitment.”

Essent 2014 Upgrades Overview

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