Using Business Process Outsourcing and Technology to Create Tight, Exclusive Relationships With Large Customers

As the president of Essent Corporation, a business management solutions provider, Eric Alessi passionate and intrigued about how technology can enhance business relationships.

All we have to do is look at something like Twitter to illustrate how a humble messaging service that simply allows 140 character messages can transform communications and build tight relationships. People that have never met one another can form tight relationships through electronic communications. Twitter is particularly interesting because by employing some simple techniques like using the hash-mark for tags and the at-symbol to identify users, a rich interplay and process develops. All from the simplest of techniques.

Facebook shows that by creating a platform for a dialog and sharing rich information like images, an international ecosystem approaching one billion users can be formed.

The popularity of Twitter and Facebook stands as a testament to what process and technology can accomplish. In both cases communities, both large and small, can be created. Lasting communities that have tight, and in the case of Facebook, exclusive relationships.

Now imagine what we can do in the business world with business-to-business communications, if we employ the proper techniques and tools – the proper business processes and technology – we can create tight relationships just like Twitter and exclusive relationships just like Facebook.

Business Process Outsourcing is the practice of a business customer outsourcing the complete promotional product procurement process to a distributor. Technologies like eprocurement and PunchOut Catalog (a.k.a PunchOut Websites) are changing how business interact. Eric Alessi presented to executive members of the Promotional Products Association International explaining the trend, the situation, and what technologies to use to being selected as an exclusive service provider to large organizations.

To listen to the 60 minute talk, visit https://ppai.webex.com/ppai/lsr.php?AT=pb&SP=EC&rID=5366387&rKey=6aa42e1bd67f4e5f