"Integrating with the Essent OrderTrax Network is quick, cost-effective, and comprehensive. The implementations are on time and on budget."

Supplier Newell Custom Writing Instruments is now offering distributors real-time, around-the-clock visibility to Product Pricing & Configuration, its seventh integration endpoint, to save time and make more efficient partnerships.

Essent® implemented the integration for Newell Custom Writing Instruments via the Essent OrderTrax® Network using the PromoStandards™ protocol. Distributors integrated with Newell Custom Writing Instruments now can look up complete, accurate, real-time Product Pricinng & Configuration at any time.

The advantage of integration is that the information needed to move transactions forward can be shared automatically and in real-time, rather than slowly and manually through countless calls and emails.

"Now with seven integration endpoints helping to create seamless relationships between Newell Custom Writing Instruments and our distributor partners, we are more efficient than ever before. Information moves faster and automatically, improving efficiency for us and the buying experience for our distributor partners and the end customer, ” Newell Custom Writing Instruments Customer Service Manager Charity Musick said.

Newell Custom Writing Instruments previously made Invoices, Order Status, Order Shipment Notification, Inventory, Product Data, and Media Content available to distributor partners by integrating via the Essent OrderTrax Network and PromoStandards.

"Integrating with the Essent OrderTrax Network is quick, cost-effective, and comprehensive. The implementations are on time and on budget. Essent implements, maintains, and supports the integration. All we have to do is invite our trading partners to connect to make a better, more efficient partnership,” Musick said.

Newell Custom Writing Instruments is actively seeking to share the time-saving services with more distributors, who can contact Essent to get started.

Inventory, Order Status, Order Shipment Notification, Product Data, Media Content, Invoices, Purchase Orders, Product Pricing & Configuration, and Product Compliance can be shared via OrderTrax using PromoStandards.

About Newell Custom Writing Instruments

Powerful brands make powerful statements. Newell Custom Writing Instruments (Sharpie, PaperMate, Parker, Waterman) allows you to turn to a single supplier and select a writing instrument from any category or price point with confidence that it's a brand the recipient will know and love. Newell Custom Writing Instruments, a global leader in writing instruments, includes brands that deliver superior performance, design, and innovation. From prestigious gift pens, to the best in roller balls, gel pens, and ball pens, to the #1-selling permanent markers, highlighters, and dry erase markers.

About Essent

Essent is an innovative provider of fully-integrated business management software solutions and services for process-intensive industries. Essent solutions combine flexible workflow management with innovative technologies that automate repetitive tasks and simplify business processes. Since 1981, Essent has offered the systems, service, software, and support critical to success in today's highly-competitive marketplace. Essent provides best-in-class solutions for business management, ecommerce, and integration.

About OrderTrax

OrderTrax is a mature, proven integration network that securely and accurately that annually processes more than 30 million transactions representing $3 Billion in commerce annually. Supporting ANSI X12, cXML, ePSA, PromoStandards, and other public and proprietary standards, OrderTrax allows companies to integrate using the standards of their choosing. Instead of implementing and maintaining a costly new integration for each trading partner, companies can integrate once through OrderTrax to become connected to many trading partners.

About PromoStandards

PromoStandards is a group of distributors, suppliers, and service providers dedicated to improving supply chain efficiency in the promotional products industry. The group, including Essent, a Founding Member, defines and writes integration standards that allow distributors and suppliers to integrate for more efficient transactions and a more efficient supply chain.