Integrated PIM Provides Product Information to the Systems that Need It

Storing product information in one centralized PIM is powerful. Automatically sharing that information with other business systems to drive sales is even more powerful.

With an integrated Product Information Management system, all of the systems that need product information can automatically retrieve it from the PIM.

Customer-facing, prospect facing, and colleague-facing systems like ecommerce websites, web services, web portals, and electronic catalogs all need to be populated with product information from the central repository. With an integrated PIM, it happens automatically.

With an integrated Product Information Management system, all of the systems that need product information like ecommerce websites can automatically retrieve it.

Every ecommerce website needs its product pages populated, for example. With an integrated PIM, it’s possible to simply add a product in the back office and have the ecommerce platform automatically generate a Search Engine Optimized product page on the business website.

It works for updating product information, too. Imagine updating inventory information and having a customer-facing inventory web service automatically retrieve the new information to display to buyers. Or adding a cross-sell or up-sell and automatically having it communicated on the ecommerce website and to sales staff.

A Product Information Management System is the centralized location for information. It’s where integrated systems go to get the information needed to drive sales.

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