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B2B Cyber Monday: Mobile Ecommerce and How to Optimize
10/2/2015
Mobile ecommerce is growing by every measure. Here's how to take advantage of surging mobile traffic.
B2B Cyber Monday: Guest Checkout Clears a Big Sales Barrier
6/19/2015
Too many ecommerce websites place an unnecessary, conversion-killing barrier into the checkout process. Guest checkout can boost conversions by 25 percent or more.
B2B Cyber Monday: Self-service Enhanced by Visual Product Configuration
6/2/2015
The more variables an order has, the more likely it is that something goes wrong. A visual product configurator helps ensure accuracy by showing the customer what the customer is going to get.
B2B Cyber Monday: Integrated Customer Self-Service is a True Win-Win
3/30/2015
Customer self-service ecommerce creates convenience for both the buyer and the seller. The customer gets control and visibility, while the seller gets accurate orders with huge labor savings.
B2B Cyber Monday: Deals, Promotions, and Integrated Software
2/4/2015
B2B Cyber Monday: Improving Business Ecommerce Carts and Catalogs
12/1/2014
Essent is examining ways that B2B ecommerce can perform more like B2C. This installment has tips for making the ecommerce cart and catalog more user-friendly.
B2B Cyber Monday Can and Should Be More Like B2C Cyber Monday
10/30/2014
With Cyber Monday approaching, it's time to look at what works for consumer ecommerce and apply it to business ecommerce. Essent is launching a series to explore the issues.

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