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What Marketers Need to Consider About Targeted Ads as Google Halts FLoC Project
1/28/2022
The elimination of third-party cookies will impact digital marketers who have come to rely on the technology to more effectively target and market to prospects. Pinpoint marketing and re-marketing will change.
Ecommerce Marketing Strategy: Social Media
11/20/2014
Ecommerce Marketing Strategy: Personalizing the Shopping Experience
10/29/2014
Personalizing an ecommerce website is tricky. Some shoppers will be thrilled you remembered what they like. Others will wonder how you found out without asking.
Ecommerce Marketing Strategy: What Works and What’s Just Annoying?
9/30/2014
Many ecommerce marketing strategies that are proven to work are also proven to irritate shoppers. We’re taking a periodic look at some ecommerce marketing strategies and how to use them.
Ecommerce Marketing Strategy: Email Registration
9/30/2014
Email registration is a great ecommerce marketing strategy because people who subscribed are genuinely interested. But the goal isn't list-building. It's sales.

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