Subtle SEM changes make promotional products easier to market: Essent 2014

When you have a mature, powerful technology platform sometimes it’s the little changes that make all the difference.

2014 brings major new functionality to the Essent business management and commerce platforms, but it also brings subtle enhancements that make product merchandising search engine optimization (SEO) and search engine marketing (SEM) more effective than ever before.

New rotation features continually put new products in front of customers without the customer ever leaving a single page. SiteBuilder users can turn rotation on or off on the navigation toolbar.

Meanwhile, marketing codes like those frequently found in email blasts can now be imported to SiteBuilder, which then attaches the code to the sales order in the Compass Business Management System. So the marketing the promotional products industry does in the first place is maintained all the way through the procurement, fulfillment and shipping processes.

Essent 2014 Upgrades Overview




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