Promotional Products ERP: Enterprise Matters in Custom Product Sales
5/31/2018
Other software tools address pieces of the transaction to varying degrees, but it takes ERP to pull the entire transaction together and simplify the complexity of custom product sales. |
Why Super Bowl Ads are Underdogs to Promotional Products
1/28/2015
Like the game itself, Super Bowl commercials usually don’t live up to the hype. Promotional products have better cost-per-impression, brand recall and conversion rates. |
Essent is in Some Sweet Branding Territory
8/4/2014
Fortune magazine ranked the top world's top Brandmobiles and two Pennsylvania candymakers made the cut. |
Smell-to-Sell Promotional Products Can In-scent-ivize
3/25/2014
New bacon-scented products are bringing fragrances where fragrances usually haven’t gone before, a growing opportunity for promotional products. |
A Promotional Product Predicted All This Bad Weather We’re Having
2/10/2014
Predicting six months in advance, the Farmers' Almanac, a promotional product dating to 1818, even came uncannily close to nailing its Super Bowl weather prediction. |
Changing the Advertising Tax Deduction is Doubly Damaging for Promotional Products
12/3/2013
All companies would face increased costs to advertise their brand. But promotional products companies would face an additional burden. |
T-Shirt Errors: Apparel Urged People to Commit Felonies
11/12/2013
We previously examined what looked too much like a symbol for a violent gang and why the Red Sox are second in spelling. Now we examine how an automated process put a promising company out of business. |
T-shirt Errors: Urban Outfitters' Proofing Problem Reinforced Its Image
11/5/2013
We previously looked at why the Red Sox are first in baseball but second in spelling. Now we examine how a logo that too closely resembled a gang symbol could have provided a short boost for Urban Outfitters. |
Red Sox T-shirt Gaffe Shows Pratfall in Promotional Products Standby
10/29/2013
Considering that T-shirts imprinted with brand logos remain a strong standby for the promotional products industry, we're taking a look at a few T-shirt mistakes and their fallout, starting with a second-place speller. |