Using Product Groups to Boost Ecommerce Sales

Ecommerce Marketing Product GroupingWhere is the best place to list a product on an ecommerce website or company store? Wherever the buyer is looking.

Essent ecommerce websites and company stores feature flexible product grouping so each product can appear in all of the groups that make sense. Products can belong to multiple groups simultaneously.

Sellers can create any type of group they like, add items to it, and display it on the ecommerce website so that each item appears where shoppers are most likely to find it.

A T-shirt for example can be simultaneously grouped with both active wear and apparel. If that T-shirt also happens to be a frequent seller with a great margin, the seller can create a best seller group and add it there as well. If the seller is overstocked with T-shirts, on the other hand, the T-shirt can become part of a clearance group.

Sellers can create any type of group they like, add items to it, and display it on the ecommerce website so that each item appears where shoppers are most likely to find it.

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