Recommended Item Automation Puts the Right Products in Front of the Right Buyers

Ecommerce Marketing Recommended ItemsThe more a customer can see, the more a customer can buy.

The Essent ecommerce platform automatically generates recommended items and shows them to the shopper most likely to buy them. If buyers of Item A often also by Items B, C, and D, the site automatically learns that association and recommends B, C, and D to shoppers browsing A.

Whether automatically, manually, or a combination of the two, sellers can recommend products to the shoppers most likely to buy them.

Recommended products can also be defined manually so online sellers have complete control. On a SKU-by-SKU basis, sellers can choose which items to associate with one another for recommendations.

The recommendations extend to kits and bundles, as well. The seller can automatically recommend the bundle when the shopper is browsing the individual item.

Whether automatically, manually, or a combination of the two, Essent ecommerce websites and company stores allow sellers to recommend products to the shoppers most likely to buy them.

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