Providing B2B buyers the B2C ecommerce experience
When it comes to ecommerce, business buyers want the consumer experience. What they get is too often "shopping agony.” It doesn’t have to be this way. With the right content management system, sellers can provide B2B buyers the consumer-like experience they crave for a better buyer experience and increased sales. Learn more
A robust promotions engine for B2B ecommerce
Deals and promotions are near and dear to any B2C ecommerce. They can be near and dear to B2B ecommerce as well. Even in the B2B world, promotions engines can generate and manage a wide array of promotions – everything from a simple percentage off to BOGOs to free shipping to even more sophisticated promotional pricing like quantity breaks. Learn more
B2B sellers can manage product images, product details, and product groups and subgroups from the back office, making it easier for buyers to find what they’re looking for.
Abandoned cart notification, line-item ship-to, and guest checkout are the answer to difficulties that are far too often the difference between a sale and no sale.
Customer self-service tools put buyers in control while saving sellers time and labor
A Product Configuration Engine is a must for customized orders. The buyer can define things like artwork, imprint area, size, and color all within the rules set by the seller. Learn more
Mobile ecommerce is growing by every measure
Ecommerce websites that aren’t optimized for mobile experiences will increasingly miss out on sales opportunities as more and more ecommerce traffic moves away from desktops.Learn more
For many, online reviews are the top way to gain trust in a brand or product
Providing credible product reviews provides B2B buyers a feature they’re used to seeing almost only in the B2C world. Learn more
Find out how the right content management system makes a better buyer experience for increased sales.
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Essent is the leading provider of fully-integrated business management software solutions and services for process-intensive industries and the largest trading network for the promotional products industry. The Essent family of fully-integrated products and services combines best practices, business processes, software automation, and network communications to deliver unparalleled, unified business management solutions. Since 1980, Essent has offered the systems, service, software, and support critical to success in today's highly-competitive marketplace.