Like product catalogs, ecommerce carts are fundamental to ecommerce: Improving the cart means fundamentally improving the ecommerce experience.
Consumer ecommerce carts use images and product descriptions that make it easy for buyers to see what they’re buying.
More importantly, however, the carts include nuanced functionality that reduces cart abandonment rates and breaks down other barriers to sales. This includes:
Abandoned cart notification, line-item ship-to, and guest checkout lower barriers to sales with the ease-of-use that B2C buyers expect.
All of this functionality is aimed at one goal: Breaking down sales barriers.
By using abandoned cart notification, line-item ship-to, and guest checkout – and a content management system that supports the features -- B2B ecommerce lowers barriers to sales and delivers the ease-of-use buyers have come to expect from consumer ecommerce.
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Essent is the leading provider of fully-integrated business management software solutions and services for process-intensive industries and the largest trading network for the promotional products industry. The Essent family of fully-integrated products and services combines best practices, business processes, software automation, and network communications to deliver unparalleled, unified business management solutions. Since 1980, Essent has offered the systems, service, software, and support critical to success in today's highly-competitive marketplace.