End Shopping Agony for Business Buyers: Providing B2B Buyers the B2C Ecommerce Experience

Business buyers aren’t always business buyers.

At home when they’re regular consumers, they enjoy a B2C ecommerce experience that’s usually superior to the B2B ecommerce they experience on the job. And they notice the difference:

• "94 percent of B2B buyers wanted suppliers to make their Web sites more like B2C Web sites." – Forbes
• "B2B customers expect the same type of online interaction as when they shop in a B2C shopping experience." – Oracle
• "Technologies make the difference between consumer like shopping and shopping agony.” – Ariba

"Technologies make the difference between consumer like shopping and shopping agony."

It doesn’t have to be this way. B2C Ecommerce has established a successful model that B2B Ecommerce can emulate for a better buyer experience and increased sales.

But businesses need ecommerce websites capable of providing that type of experience. They key is an ecommerce Content Management System that supports the B2C-like features and functionality that ends "shopping agony” for business buyers.

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