Business buyers aren’t always business buyers.
At home when they’re regular consumers, they enjoy a B2C ecommerce experience that’s usually superior to the B2B ecommerce they experience on the job. And they notice the difference:
"Technologies make the difference between consumer like shopping and shopping agony."
It doesn’t have to be this way. B2C Ecommerce has established a successful model that B2B Ecommerce can emulate for a better buyer experience and increased sales.
But businesses need ecommerce websites capable of providing that type of experience. They key is an ecommerce Content Management System that supports the B2C-like features and functionality that ends "shopping agony” for business buyers.
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Essent is the leading provider of fully-integrated business management software solutions and services for process-intensive industries and the largest trading network for the promotional products industry. The Essent family of fully-integrated products and services combines best practices, business processes, software automation, and network communications to deliver unparalleled, unified business management solutions. Since 1980, Essent has offered the systems, service, software, and support critical to success in today's highly-competitive marketplace.