The majority of ecommerce traffic is generated on mobile devices, more than a third of ecommerce transactions are closed on mobile devices, and mobile ecommerce is predicted to grow at least twice as fast as overall ecommerce over the coming decade.
Ecommerce websites that aren’t optimized for mobile experiences will increasingly miss out on sales opportunities.
Ecommerce sellers need a content management system that supports Responsive Web Design (RWD) and Adaptive Web Design (AWD) for an optimized User Interface and User Experience (UI/UX), no matter the device.
RWD accomplishes resizes content to fit the viewport of the device. AWD moves content around a page or changes content based on the viewport of the device. Use in conjunction, they create an optimal UI/UX on any device.
Additionally, abandoned cart notification and management is even more critical for mobile than it is on desktop. More than 90% of mobile carts are abandoned, according to some studies, as buyers use mobile to research and comparison shop before checking out on desktop.
In order to create the B2C ecommerce experience in the B2B world, business sellers need a content management system with tools to optimize for a mobile audience that only continues to grow.
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Essent is the leading provider of fully-integrated business management software solutions and services for process-intensive industries and the largest trading network for the promotional products industry. The Essent family of fully-integrated products and services combines best practices, business processes, software automation, and network communications to deliver unparalleled, unified business management solutions. Since 1980, Essent has offered the systems, service, software, and support critical to success in today's highly-competitive marketplace.