Deals and promotions are ubiquitous in B2C ecommerce, especially on the ecommerce shopping extravaganza known as Cyber Monday. With a robust promotions engine for B2B ecommerce, it's like every day is Cyber Monday.
Offering promotions is one key way that B2B ecommerce can emulate the consumer ecommerce feel and experience.
Ecommerce and business management software should be capable of generating, processing and tracking promotions -- simple and sophisticated, from start to finish -- such as:
Ecommerce and business management software should be capable of generating, processing and tracking promotions,simple and sophisticated, from start to finish.
The difficulty often isn’t offering the promotion. It’s managing it all the way through the order lifecycle. Reflecting and enforcing the price change not only on the ecommerce site but also in order processing, then again invoicing, then again in accounting – it quickly becomes time-intensive and error prone.
The solution is connecting the ecommerce platform to an integrated business management system. That way information flows from the website to the back office all the way through the order lifecycle without manual management.
A promotions engine that supports varied promotions and makes them easy to implement allows business ecommerce to offer the deals that serve as hallmarks of the consumer ecommerce experience.
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Essent is the leading provider of fully-integrated business management software solutions and services for process-intensive industries and the largest trading network for the promotional products industry. The Essent family of fully-integrated products and services combines best practices, business processes, software automation, and network communications to deliver unparalleled, unified business management solutions. Since 1980, Essent has offered the systems, service, software, and support critical to success in today's highly-competitive marketplace.