A B2B Ecommerce Promotions Engine Makes It Cyber Monday Every Day

B2B Ecommerce PromotionsDeals and promotions are ubiquitous in B2C ecommerce, especially on the ecommerce shopping extravaganza known as Cyber Monday. With a robust promotions engine for B2B ecommerce, it's like every day is Cyber Monday.

Offering promotions is one key way that B2B ecommerce can emulate the consumer ecommerce feel and experience.

Ecommerce and business management software should be capable of generating, processing and tracking promotions -- simple and sophisticated, from start to finish -- such as:

  • Percentage off: Right off the bat to bring buyers in. Or triggered by the total cost of the order to encourage more buying.
  • Free shipping: Right off the bat to bring buyers in. Or triggered by the total cost of the order to encourage more buying.
  • Quantity-based pricing: Buy One Get One Free is a simple example. But business transactions deal in volumes that create the opportunity for much more nuanced quantity-based pricing, such as a price break at 100 units, a price break at 500 units, a price break for 100 of Unit A when you buy 500 of Unit B, and so on.
Ecommerce and business management software should be capable of generating, processing and tracking promotions,simple and sophisticated, from start to finish.

The difficulty often isn’t offering the promotion. It’s managing it all the way through the order lifecycle. Reflecting and enforcing the price change not only on the ecommerce site but also in order processing, then again invoicing, then again in accounting – it quickly becomes time-intensive and error prone.

The solution is connecting the ecommerce platform to an integrated business management system. That way information flows from the website to the back office all the way through the order lifecycle without manual management.

A promotions engine that supports varied promotions and makes them easy to implement allows business ecommerce to offer the deals that serve as hallmarks of the consumer ecommerce experience.

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