Product catalogs are fundamental to ecommerce. Improving the catalog means fundamentally improving the ecommerce experience.
Consumer ecommerce catalogs not only make it easy for buyers to find the products they need – they make it easy for the buyer to find products they didn’t even know they wanted.
But business ecommerce catalogs too often put the onus on the buyer to find products and information, which isn’t always easy. Among the ways to overcome this barrier to sales:
Ecommerce catalogs not only make it easy for buyers to find the products they need – they make it easy for the buyer to find products they didn’t even know they wanted.
An integrated ecommerce platform supports back-office management product descriptions and images, grouping, and filtering used in the front-office ecommerce sites so that buyer enjoy the ease of use they’ve come to expect from ecommerce websites.
Next: User-Friendly Carts >>
<< Previous: Create and Manage Promotions
B2B Ecommerce Home
Find out how the right content management system makes a better buyer experience for increased sales.
Let's Get In Touch
You manage business. Your technology manages SEO. Learn more
Essent is the leading provider of fully-integrated business management software solutions and services for process-intensive industries and the largest trading network for the promotional products industry. The Essent family of fully-integrated products and services combines best practices, business processes, software automation, and network communications to deliver unparalleled, unified business management solutions. Since 1980, Essent has offered the systems, service, software, and support critical to success in today's highly-competitive marketplace.