Online product reviews and ratings are surpassing reviews from friends and family as the way buyers gain trust in products and brands.
Yet product reviews remain scarce in B2B ecommerce.
That sounds like a problem. But it’s really an opportunity because the B2B seller offering reviews will immediately stand apart from competitors. They’ll provide a highly useful feature that buyers are used to seeing only seen in the consumer ecommerce world.
B2B sellers offering product reviews will immediately stand apart from competitors with a feature most often seen in B2C ecommerce.
With a content management system that supports the functionality, a seller can automatically send surveys to those who bought certain products. The credibility of the reviews is built in because the surveys are only sent to those who actually bought the product.
It creates a review, rating, and feedback ecosystem that provides credibility and trust in brands and products through a system that’s lacking in B2B ecommerce but has come to be expected in the B2C world.
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Essent is the leading provider of fully-integrated business management software solutions and services for process-intensive industries and the largest trading network for the promotional products industry. The Essent family of fully-integrated products and services combines best practices, business processes, software automation, and network communications to deliver unparalleled, unified business management solutions. Since 1980, Essent has offered the systems, service, software, and support critical to success in today's highly-competitive marketplace.