Studies suggest more than two-thirds of ecommerce carts are abandoned. That implies that abandoned carts represent more than two-thirds of ecommerce opportunities.
New Essent functionality for 2015 allows the ecommerce store to send shoppers their cart contents by email. So if someone fills up a cart and doesn’t check out, the store can send them a gentle reminder of what they were going to buy.
Cart abandoners spend about 55 percent more when the ecommerce store follows up with them, according to studies. So not just remembering the shopper’s cart contents but also emailing them a reminder represents a sizable opportunity to turn non-conversions into conversions.
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Essent is the leading provider of fully-integrated business management software solutions and services for process-intensive industries and the largest trading network for the promotional products industry. The Essent family of fully-integrated products and services combines best practices, business processes, software automation, and network communications to deliver unparalleled, unified business management solutions. Since 1980, Essent has offered the systems, service, software, and support critical to success in today's highly-competitive marketplace.