Promotional Products Ecommerce Software Turns Abandoned Carts into Adopted Opportunities

Abandoned carts represent one of the biggest opportunities for increasing ecommerce sales.

Studies suggest more than two-thirds of ecommerce carts are abandoned. That implies that abandoned carts represent more than two-thirds of ecommerce opportunities.

New Essent functionality for 2015 allows the ecommerce store to send shoppers their cart contents by email. So if someone fills up a cart and doesn’t check out, the store can send them a gentle reminder of what they were going to buy.

Cart abandoners spend about 55 percent more when the ecommerce store follows up with them, according to studies. So not just remembering the shopper’s cart contents but also emailing them a reminder represents a sizable opportunity to turn non-conversions into conversions.

Read about more new features from Essent.

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