Essent ecommerce software remembers who interacted with your brand and in what way, so you can give the right people the right messages. That functionality became even stronger for 2015.
Related: Overview of new Essent features.
Essent users now can show different banner ads to different users.
If a shopper opened up your email blast advertising $5 sweatshirts, for example, you can tell your ecommerce website to automatically show them a banner ad for $5 sweatshirts the next time they visit your site.
Or maybe they weren’t really all that interested in the sweatshirts and just deleted that email blast. That’s fine, you can have the website automatically show them a different ad.
Essent SiteBuilder ecommerce software tracks buyer behavior, gives you visibility into how conversions happened, and lets you market specifically to certain behaviors.
SiteBuilder can show and hide content depending on the visitor.
For example, you may have special offers only for registered shoppers. You can tell SiteBuilder to show those offers only to shoppers who have logged in, and hide it from shoppers who have not.
Or maybe you want to personalize a greeting. You can tell SiteBuilder to say "Welcome Back" to repeat visitors, and hide the message from first-time visitors. Or flip it around: Tell first-time visitors "Pleased to meet you" and hide the message from the repeats.
The content that’s visible or invisible is up to you.
Read more about new Essent features.
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Essent is the leading provider of fully-integrated business management software solutions and services for process-intensive industries and the largest trading network for the promotional products industry. The Essent family of fully-integrated products and services combines best practices, business processes, software automation, and network communications to deliver unparalleled, unified business management solutions. Since 1980, Essent has offered the systems, service, software, and support critical to success in today's highly-competitive marketplace.