They grow up so fast.
When it comes to search-engine marketing, the newest ways to search the internet are the fastest growing. The latest
Paid Search Report from The Search Agency, a global online marketing firm, shows huge growth in advertising spend to reach smartphone and tablet users.On smartphones, search advertising spend increased 68 percent in 2012 compared to 2011, according to the agency, and spend on tablets more than doubled -- up 135 percent. Advertisers spent a fifth of their search budget trying to reach smartphone and tablet users.
"2012 was a strong year for search advertising, and mobile and tablets helped drive this growth exponentially,” Keith Wilson, The Search Agency's vice president of agency products, said. "The study also showed tablets continue to be a driving force.” The increases are likely due to enhanced visibility on newer smartphones and tablets. So it stands to reason that search advertising spend for mobile devices will only go up as the devices get better and better in a highly competitive market where it feels like there's improvement every day.
Follow the money. There's a reason paid search growth is so strong: because it's where the consumers are located. To be seen, increasingly, is to be seen on smartphones and tablets.
As a promotional products distributor you need a web Content Management System (CMS) with integrated eCommerce that makes it easy to do it for all platforms. Essent, serving the promotional products industry for over a decade, understands the need and has the flexible, customized tools necessary to go mobile and to be seen in ever changing ways.
Essent SiteBuilder is the only web CMS with eCommerce specifically designed for the unique needs of promotional products industry.
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