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OrderTrax Surpasses 50 Million PromoStandards Transactions and 13,000 Company Connections

The Essent OrderTrax Network, the most used and trusted integration network in the promotional products industry, now features more than 13,000 trading partner connections who have exchanged information like Inventory Availability, Order Status, Product Data more than 50 million times using the PromoStandards protocol.

Trading partners on the OrderTrax Network in 2021 alone processed over 28 million transactions using PromoStandards, an open standard meant to automate the exchange of business information for a more efficient supply chain in the promotional products industry. The lifetime number of PromoStandards transactions on OrderTrax is now over 50 million, making OrderTrax the most popular host for PromoStandards integration. In the last 10 years, OrderTrax has processed billions of transactions using PromoStandards as well as other public and proprietary protocols.

Companies are viewing trading partner integration as vital for streamlining operations, enhancing customer service, and promoting rapid turnaround times in a marketplace of ever expanding customer expectations.

"Promotional products companies are excited about the capabilities of PromoStandards and are exploring how they can implement the endpoints to become more efficient. Many are turning to Essent due to our 10-plus years experience in trading partner integration, and because the OrderTrax Network represents the most efficient path to integration in the industry,” said Essent Business Development Manager Marco Pena.

"We improve the buyer experience, make our selling and customer service processes more efficient, and ultimately reduce back-and-forth and supply chain friction so that our partnerships can be as efficient and profitable as possible."

With integration via OrderTrax, information that was previously exchanged slowly and manually through phone calls and emails is exchanged instantaneously and automatically. Distributors receive information instantly, suppliers enjoy improved customer service and faster order processing, and transactions move forward as efficiently as possible.

"Each time Newell adds a new integration endpoint via OrderTrax and PromoStandards, we improve the buyer experience, make our selling and customer service processes more efficient, and ultimately reduce back-and-forth and supply chain friction so that our partnerships can be as efficient and profitable as possible for all involved,” Newell Custom Writing Instruments Customer Service Manager Charity Musick said.

Inventory, Order Status, Order Shipment Notification, Product Data, Media Content, Invoices, Purchase Orders, Product Pricing & Configuration, and Product Compliance can be shared via OrderTrax using PromoStandards.

"Integration growth on the OrderTrax Network is exponential. With our deeply experienced, award-winning integration team, and mature, stable integration network, Essent knows integration inside and out, including for PromoStandards, where we co-author the standards as a founding member. Essent and OrderTrax represent the most efficient path to integration in the promotional products industry, which is why we’re seeing adoption grow so rapidly,” said Essent Vice President of Research Stephen Luisser.

About Essent

Essent is an innovative provider of fully-integrated business management software solutions and services for process-intensive industries. Essent solutions combine flexible workflow management with innovative technologies that automate repetitive tasks and simplify business processes. Since 1981, Essent has offered the systems, service, software, and support critical to success in today's highly-competitive marketplace. Essent provides best-in-class solutions for business management, ecommerce, and integration.

About OrderTrax

OrderTrax is a mature, proven integration network that securely and accurately processes over 12 Million transactions representing over $3 Billion in commerce annually. Supporting ANSI X12, cXML, ePSA, PromoStandards, and other public and proprietary standards, OrderTrax allows companies to integrate using the standards of their choosing. Instead of implementing and maintaining a costly new integration for each trading partner, companies can integrate once through OrderTrax to become connected to many trading partners.